Sunday, April 5, 2015

news | Ford and GM attempt to move into luxury sector with release of new models

Marking a resurgent entry into the highly competitive luxury automobile sector, Cadillac and Lincoln have both unveiled new high-end sedans at the New York Auto Show intended to compete with leading German marques. The resurrection of the storied Lincoln Continental brand marks parent company Ford's effort to broaden its portfolio following the sale of its luxury marques late in the last decade. Cadillac's CT6 represents GM's efforts to compete with offerings like the Mercedes-Benz S-Class and BMW's 7-series.