Sunday, September 27, 2015

opinion | Introducing the PocketWatch

Magical.

Revolutionary.

Inherently familiar.

Whenever we set out to build something with the latest technology, we want it to be a device that makes you think money is no object in the relentless pursuit of rampant consumerism. We painstakingly created a groundbreaking device that’s immediately attractive and intimately familiar—a device you can read just by looking at it.

Introducing the PocketWatch. Everything old is new again.




Pear Inc.’s precise engineering of both hardware and software on PocketWatch means everything is designed to work together perfectly. Our strict, obsessive attention to detail and control mean only the most overworked, underpaid labor is used to create your PocketWatch. Our exacting standards and global influence mean that artists happily take pay cuts—whether they want to or not.

PocketWatch lets you do more with your time. End an uncomfortable date by glancing overtly at PocketWatch. Show off your status with an ostentatious flash of PocketWatch. And continuous updates ensure you will never have a finished product, one that becomes excitingly buggy over time. You might even find family photos deleted to make room for an unwanted U2 album.

And rather than deplete your current smartphone battery, we gave PocketWatch its own, long-lasting power reserve. Revolutionary button-cell battery technology means a battery life that’s measured in years, not months.

So go ahead. Stare at PocketWatch. Others will too.

Security. On a global scale.


We want you to feel secure—even if you aren’t. That’s why we designed our systems to comply with government backup standards such as PRISM, the NSA recommended global standard for integrated data services. Which means backups of your data happen seamlessly and are always available for matters of National Security—whether they be China’s, Russia’s, or America’s. So go ahead. Save those salacious text messages. Shoot those titillating pictures you’ve always wanted to take. Your data is safe with us because we know you value your safety—even at the cost of your freedom.

PocketWatch.


And introducing PocketWatch 2—on sale as soon as you buy the first.

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